{"id":1426,"date":"2023-04-18T19:03:22","date_gmt":"2023-04-18T17:03:22","guid":{"rendered":"https:\/\/robertladkani.com\/the-3h-model-mastering-content-marketing-with-hero-hub-and-help\/"},"modified":"2023-04-25T06:46:20","modified_gmt":"2023-04-25T04:46:20","slug":"the-3h-model-mastering-content-marketing-with-hero-hub-and-help","status":"publish","type":"post","link":"https:\/\/robertladkani.com\/de\/the-3h-model-mastering-content-marketing-with-hero-hub-and-help\/","title":{"rendered":"Das 3H-Modell: Content Marketing meistern mit Hero, Hub und Help"},"content":{"rendered":"\n<p>Stell dir vor, du hast gerade den perfekten Inhalt f\u00fcr deine Marke erstellt, bist dir aber nicht sicher, wie du ihn kategorisieren oder in deine Content-Strategie einordnen sollst. Hier kommt das 3H-Modell ins Spiel, ein leistungsstarkes Framework, das von YouTube und Google entwickelt wurde, um Marketern bei der Strukturierung ihrer Inhalte und Maximierung ihrer Wirkung zu helfen. In diesem Beitrag werde ich die Komponenten des 3H-Modells \u2013 Hero, Hub und Help \u2013 erl\u00e4utern und Einblicke geben, wie du diesen Ansatz effektiv nutzen kannst, um dein Content Marketing auf ein neues Level zu heben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Das 3H-Modell erkl\u00e4rt<\/h3>\n\n\n\n<p>Das 3H-Modell basiert auf drei verschiedenen Arten von Inhalten: Hero, Hub und Help. Jede Art dient einem einzigartigen Zweck und spricht unterschiedliche Bed\u00fcrfnisse des Publikums an.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hero Content:<\/strong> Dies sind die gro\u00dfen, aufmerksamkeitsstarken Inhalte, die du erstellst, um das Markenbewusstsein zu steigern und ein breites Publikum zu erreichen. Hero Content wird in der Regel seltener produziert und konzentriert sich auf Storytelling und hohe Produktionswerte. Beispiele hierf\u00fcr sind Produktstarts, hochwertige Werbespots und virale Videos.<\/li>\n\n\n\n<li><strong>Hub Content:<\/strong> Hub-Inhalte sollen das Kernpublikum unterhalten und binden. Sie werden regelm\u00e4\u00dfig erstellt, um das Publikum immer wieder anzulocken und eine starke Beziehung zu ihnen aufzubauen. Hub-Inhalte k\u00f6nnen Blogbeitr\u00e4ge, Podcasts, Webinare und Behind-the-Scenes-Inhalte sein, die die Pers\u00f6nlichkeit und Werte deiner Marke zeigen.<\/li>\n\n\n\n<li><strong>Help Content:<\/strong> Help-Inhalte konzentrieren sich darauf, die spezifischen Bed\u00fcrfnisse und Probleme deines Publikums zu l\u00f6sen. Diese Art von Inhalten ist sehr zielgerichtet und oft lehrreich und bietet L\u00f6sungen, Tipps und Anleitungen. Help-Inhalte positionieren deine Marke als Branchenexperten und bauen Vertrauen bei deinem Publikum auf.<\/li>\n<\/ol>\n\n\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-c24480ee     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--masonry spectra-image-gallery__layout--masonry-col-1 spectra-image-gallery__layout--masonry-col-tab-1 spectra-image-gallery__layout--masonry-col-mob-1\">\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper--isotope'>\n\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='1414' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/hero-hub-help-cut.png\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/hero-hub-help-cut.png\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/hero-hub-help-cut-300x145.png\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/hero-hub-help-cut.png\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\n\n<h3 class=\"wp-block-heading\">Das 3H-Modell in deiner Content-Marketing-Strategie nutzen<\/h3>\n\n\n\n<p>Um das Beste aus dem 3H-Modell herauszuholen, solltest du die folgenden bew\u00e4hrten Methoden beachten:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Gleichgewicht im Content-Mix: W\u00e4hrend es wichtig ist, eine ausgewogene Mischung aus Hero, Hub und Help-Inhalten zu haben, ist es entscheidend, das richtige Gleichgewicht auf der Grundlage der Ziele und Ressourcen deiner Marke zu finden. Im Allgemeinen solltest du dich auf die Produktion von mehr Hub- und Help-Inhalten und weniger h\u00e4ufigem, wirkungsvollem Hero-Content konzentrieren.<\/li>\n\n\n\n<li>Optimierung f\u00fcr jeden Inhaltstyp: Jede Art von Inhalten im 3H-Modell erfordert einen einzigartigen Ansatz, um die Leistung zu optimieren. Investiere bei Hero-Inhalten in hochwertige Produktion und Promotion. Konzentriere dich bei Hub-Inhalten auf Konsistenz und ansprechendes Storytelling. Stelle bei Help-Inhalten sicher, dass sie relevant, n\u00fctzlich und leicht verst\u00e4ndlich sind.<\/li>\n\n\n\n<li>Inhalte mit den Markenwerten abstimmen: Stelle unabh\u00e4ngig von der Art des Inhalts sicher, dass er mit den Werten und der Botschaft deiner Marke \u00fcbereinstimmt. Dadurch entsteht ein konsistentes Markenbild und die Verbindung zu deinem Publikum wird gest\u00e4rkt.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Echte Beispiele des 3H-Modells in Aktion<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">GoPro<\/h4>\n\n\n\n<p>GoPro, das Unternehmen f\u00fcr Action-Kameras, ist ein Meister darin, das 3H-Modell im Content-Marketing zu nutzen. Seine Hero-Inhalte umfassen atemberaubende Werbespots und Produktlaunch-Videos, w\u00e4hrend seine Hub-Inhalte benutzergenerierte Videos und Geschichten hinter den Kulissen beinhalten. GoPros Help-Inhalte bestehen aus Tutorial-Videos und Anleitungen, die Kunden dabei helfen, das Beste aus ihren Kameras herauszuholen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"612\" src=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro.jpg\" alt=\"\" class=\"wp-image-1419\" srcset=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro.jpg 1584w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro-300x116.jpg 300w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro-150x58.jpg 150w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro-768x297.jpg 768w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/gopro-1536x593.jpg 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Mailchimp<\/h4>\n\n\n\n<p>Die E-Mail-Marketing-Plattform Mailchimp ist ein weiteres hervorragendes Beispiel f\u00fcr die Anwendung des 3H-Modells in der Praxis. Ihre Hero-Inhalte umfassen auff\u00e4llige Werbekampagnen, ihre Hub-Inhalte bestehen aus aufschlussreichen Blog-Beitr\u00e4gen und Podcasts, und ihre Help-Inhalte konzentrieren sich auf Bildungsressourcen wie Anleitungen und Webinare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"631\" src=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/mailchimp-email-marketing-tool-1.png\" alt=\"\" class=\"wp-image-1422\" srcset=\"https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/mailchimp-email-marketing-tool-1.png 1354w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/mailchimp-email-marketing-tool-1-300x140.png 300w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/mailchimp-email-marketing-tool-1-150x70.png 150w, https:\/\/robertladkani.com\/wp-content\/uploads\/2023\/04\/mailchimp-email-marketing-tool-1-768x358.png 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fazit<\/h3>\n\n\n\n<p>Das 3H-Modell, mit seinen Hero-, Hub- und Help-Inhaltskategorien, bietet einen umfassenden Rahmen f\u00fcr die Strukturierung deiner Content-Marketing-Strategie. Indem du die einzigartigen Zwecke jeder Art von Inhalten verstehst und sie mit den Zielen und Werten deiner Marke in Einklang bringst, kannst du einen ausgewogenen Content-Plan erstellen, der dein Publikum fesselt, bindet und informiert. Wenn du das 3H-Modell erforschst, denke daran, die richtige Balance zwischen Hero, Hub und Help-Inhalten zu finden, um deine Content-Marketing-Bem\u00fchungen zu maximieren. Auf diese Weise wirst du unvergessliche Erfahrungen f\u00fcr dein Publikum schaffen, starke Beziehungen aufbauen und letztendlich den Gesch\u00e4ftserfolg vorantreiben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weiterf\u00fchrende Links<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Das 3H-Modell von Google &amp; YouTube: Eine ausf\u00fchrliche Einf\u00fchrung <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/content-marketing\/youtube-playbook-topic\/\">https:\/\/www.thinkwithgoogle.com\/marketing-resources\/content-marketing\/youtube-playbook-topic\/<\/a><\/li>\n\n\n\n<li>Content Marketing mit dem 3H-Modell: Ein Leitfaden f\u00fcr die Praxis <a href=\"https:\/\/www.contentmarketinginstitute.com\/2018\/03\/hero-hub-help-content-marketing\/\">https:\/\/www.contentmarketinginstitute.com\/2018\/03\/hero-hub-help-content-marketing\/<\/a><\/li>\n\n\n\n<li>Fallstudien: Unternehmen, die das 3H-Modell erfolgreich einsetzen <a href=\"https:\/\/www.socialmediatoday.com\/content\/hero-hub-hygiene-youtube-publishing-model\/\">https:\/\/www.socialmediatoday.com\/content\/hero-hub-hygiene-youtube-publishing-model\/<\/a><\/li>\n\n\n\n<li>Eine tiefere Einf\u00fchrung in das 3H-Modell und seine Anwendung auf verschiedene Branchen <a href=\"https:\/\/marketingland.com\/youtubes-hero-hub-help-content-strategy-applied-b2b-niche-content-129014\">https:\/\/marketingland.com\/youtubes-hero-hub-help-content-strategy-applied-b2b-niche-content-129014<\/a><\/li>\n\n\n\n<li>So integrierst du das 3H-Modell in deine Content-Marketing-Strategie <a href=\"https:\/\/www.skyword.com\/contentstandard\/storytelling\/hero-hub-help-the-content-strategy-google-wants-brands-to-adopt\/\">https:\/\/www.skyword.com\/contentstandard\/storytelling\/hero-hub-help-the-content-strategy-google-wants-brands-to-adopt\/<\/a><\/li>\n<\/ol>\n\n\n\n<p>Diese weiterf\u00fchrenden Links bieten dir zus\u00e4tzliche Informationen und Einsichten zum 3H-Modell und wie du es effektiv in deinem Content-Marketing einsetzen kannst. Viel Spa\u00df beim Lesen und Vertiefen deines Wissens!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stell dir vor, du hast gerade den perfekten Inhalt f\u00fcr deine Marke erstellt, bist dir aber nicht sicher, wie du ihn kategorisieren oder in deine Content-Strategie einordnen sollst. Hier kommt das 3H-Modell ins Spiel, ein leistungsstarkes Framework, das von YouTube und Google entwickelt wurde, um Marketern bei der Strukturierung ihrer Inhalte und Maximierung ihrer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,30,31],"tags":[32,20,21],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-de","category-digital-marketing-de","category-social-media-marketing-de","tag-content-marketing-de","tag-design-for-business-de","tag-interaction-design-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das 3H-Modell: Content Marketing meistern mit Hero, Hub und Help - robertladkani.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertladkani.com\/de\/the-3h-model-mastering-content-marketing-with-hero-hub-and-help\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das 3H-Modell: Content Marketing meistern mit Hero, Hub und Help\" \/>\n<meta property=\"og:description\" content=\"Stell dir vor, du hast gerade den perfekten Inhalt f\u00fcr deine Marke erstellt, bist dir aber nicht sicher, wie du ihn kategorisieren oder in deine Content-Strategie einordnen sollst. 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